The past year has been a rollercoaster for you and countless other accommodation owners, a year like never before. A year where you had the chance to review your pricing strategy to keep your occupancy rates high and your losses limited.
Online Travel Agencies (OTAs) are now an important part of the travel industry and an indispensable link in your online distribution strategy. However, the OTA landscape has evolved considerably in recent years and the corona pandemic has led to the rise of local tourism and the success of local platforms such as Logeren in Vlaanderen (local OTA Belgium) and Voordeeluitjes.nl (local OTA the Netherlands).
Would you like to get the maximum turnover out of your available rooms? But how do you get the most out of your reservations? Revenue management offers the solution! We searched for answers to the most important revenue management questions you may have as a hotel owner and talked to Angelina Motzo, director of marketing, reservations, sales & ICT, at XO Hotels.
As a hotel or B&B, do you take nature into account? Wouldn't it be nice if you could inform your customers that they book at an ecological hotel or B&B? Have you heard of the Green Key label? Read this article and discover how you can get recognition for your ecological approach.
From 16 to 18 March, Booking.com's Click. event took place, an event not to be missed for the big players in the travel industry. This time it was not hosted in Amsterdam, but completely digital.
We all know Google Hotel Ads as a metasearch platform that compares rates & availability on different booking sites. Want to get your booking link on it? A fee (CPC or CPA) is asked in return. But from now on, hotels and OTAs can add Free Booking Links as well. How does it work and how can you benefit from this game changing offer?
In 2020, direct bookings boomed! On average throughout the year, nearly 20% of the bookings were direct bookings. The perfect time to update our Booking Engine and give it a fresh, contemporary look.
Do travelers dare to make travel plans again in 2021? What are the key travel trends for 2021? Don't wait for the travel season to start again and prepare yourself now. The trends in this article will help you get started!
Do you love working with Stardekk Software and feel like every accommodation owner should discover our products?
![Google: Shaking up the travel industry [PART1]](https://www.stardekk.com/media/cache/newsitem_small/media/image/image_2020-06-04-10-42-27_5ed8b3f3c065f_website-pagepost-googlemybusiness-v6.jpg "Google: Shaking up the travel industry [PART1]")
Google remains the most popular search engine worldwide, with a market share of 87.95%. It's no surprise: the search for vacation destinations - and overnight stays - often begins in Google!
The corona crisis had its highs and lows, travelers and accommodation owners followed the fluctuating situation closely. As the new year has already begun, time to take stock: was 2020 a year of many setbacks for the hospitality industry? Or where there moments of hope?
The hotel distribution landscape has massively changed due to the corona crisis. The COVID pandemic has caused a fundamental – positive! – shift when it comes to direct bookings. How can you benefit from this current direct booking trend and most importantly, turn it into a long-term strategy?
The COVID pandemic had major impact on the Travel Industry, the travelers’ needs have changed permanently. Want to keep up and meet those new expectations? New strategies or services are required!
We strongly believe 2021 will be the year in which tourism revives. Spring and summer will be wonderfully busy, so get started. Now is the time to prepare your business.
The employees of technology company Stardekk in Bruges started the new year with a big lead in sports. During the dark December month, all 55 employees were challenged to participate in the #StardekkOnTheMove Challenge, a sporting competition between the various teams within the company.
The Corona crisis is affecting the HoReCa sector hard. Social distancing and other security measures were already major challenges. The compulsory closure of restaurants and other eateries led to a huge increase in Takeaway services. Stardekk responded to this trend with a successful Takeaway Tool.
From 1 January 2020, the PSD2 regulation will come into force, even for the hospitality industry. This new directive will make online payments easier, but above all safer for consumers. As a hospitality professional you often work with payment guarantees to prevent no-shows, so how to make your payments PSD2 proof? There are 4 possible ways!
Maxxton and Stardekk, both established leaders in hospitality software solutions for years, joined forces to create a leading European player. The new group will cover all main segments: holiday parks, vacation rentals, serviced apartments, restaurants, B&B’s and hotels. Majority shareholder Fortino Capital and the management team consider this as an important step in the further international expansion.
Hotel guests want the smoothest possible booking process where they can order all the necessary products or services in one place for an unforgettable trip. Hotels and B&B's also benefit from a smooth booking process in order to make upselling and cross-selling as easy as possible. But what exactly is up- and cross-selling and how do hotel owners benefit from this? We talked to Dieter Jacobs, account manager at Booking.com.
These are difficult times, the impact of the corona virus on tourism is big. The sector will recover, together we'll get through this. To support all hospitality professionals, we organise a series of free webinars. Everybody can prepare himself to fight back, together we are strong.
A new European Directive (PSD2) on online payments will come into force on 1 January 2021. What steps should you take as an accommodation owner?