As an operator, it is useful to map out the customer journey. This is actually the customer's path from orientation to reservation and continues even after the stay in your accommodation.
You can optimise this customer journey using numerous software solutions.
As a hotelier or manager of a B&B or holiday home, you naturally strive for the highest possible occupancy rate and an optimal return, especially after an unpredictable corona year.
Do you have many requests for business meetings and are you looking for one partner to take care of everything? Then Worldmeetings.com is a partner not to be missed. This booking platform of Dutch origin connects clients and venue partners in the corporate meetings market.
Your own website is very important for the first impression and a source of inspiration for your guests. It is still a very important booking channel, although OTAs are very popular.
As manager of a hotel, B&B, or vacation rental you always have two goals: you want more bookings and a higher return, but you also dream of less administration so you can focus more on your guests.
Thanks to high-performance hotel software and endless integration possibilities, these goals are within reach for every accommodation manager. Discover in this article what the possibilities are.
On May 18th, 7 leading hotel software companies virtually put their heads together to exchange ideas on the latest technologies in the hospitality sector. The webinar was organized by software developer Roomdex and also Vincent Goemaere, CEO and founder of Stardekk attended.
2020 was the year when everyone rediscovered holidays in their own country and so it was also a good year for local tourism. Research shows that 75% of Belgians and Dutch people went on holiday in their own country last year and we expect similar figures for summer 2021.
As an accommodation owner, we don't have to tell you that running a B&B or hotel involves a lot of administration. Do you spend hours manually maintaining lists, invoicing and reporting?
Bookingplanner can be a great help and it gives you peace of mind, as it not only includes a handy overview of your reservations in the form of a digital agenda but also reduces administration tasks to a minimum.
The past year has been a rollercoaster for you and countless other accommodation owners, a year like never before. A year where you had the chance to review your pricing strategy to keep your occupancy rates high and your losses limited.
Online Travel Agencies (OTAs) are now an important part of the travel industry and an indispensable link in your online distribution strategy. However, the OTA landscape has evolved considerably in recent years and the corona pandemic has led to the rise of local tourism and the success of local platforms such as Logeren in Vlaanderen (local OTA Belgium) and Voordeeluitjes.nl (local OTA the Netherlands).
Would you like to get the maximum turnover out of your available rooms? But how do you get the most out of your reservations? Revenue management offers the solution! We searched for answers to the most important revenue management questions you may have as a hotel owner and talked to Angelina Motzo, director of marketing, reservations, sales & ICT, at XO Hotels.
As a hotel or B&B, do you take nature into account? Wouldn't it be nice if you could inform your customers that they book at an ecological hotel or B&B? Have you heard of the Green Key label? Read this article and discover how you can get recognition for your ecological approach.
From 16 to 18 March, Booking.com's Click. event took place, an event not to be missed for the big players in the travel industry. This time it was not hosted in Amsterdam, but completely digital.
We all know Google Hotel Ads as a metasearch platform that compares rates & availability on different booking sites. Want to get your booking link on it? A fee (CPC or CPA) is asked in return. But from now on, hotels and OTAs can add Free Booking Links as well. How does it work and how can you benefit from this game changing offer?
In 2020, direct bookings boomed! On average throughout the year, nearly 20% of the bookings were direct bookings. The perfect time to update our Booking Engine and give it a fresh, contemporary look.
Do travelers dare to make travel plans again in 2021? What are the key travel trends for 2021? Don't wait for the travel season to start again and prepare yourself now. The trends in this article will help you get started!
Do you love working with Stardekk Software and feel like every accommodation owner should discover our products?
![Google: Shaking up the travel industry [PART1]](https://www.stardekk.com/media/cache/newsitem_small/media/image/image_2020-06-04-10-42-27_5ed8b3f3c065f_website-pagepost-googlemybusiness-v6.jpg "Google: Shaking up the travel industry [PART1]")
Google remains the most popular search engine worldwide, with a market share of 87.95%. It's no surprise: the search for vacation destinations - and overnight stays - often begins in Google!
The corona crisis had its highs and lows, travelers and accommodation owners followed the fluctuating situation closely. As the new year has already begun, time to take stock: was 2020 a year of many setbacks for the hospitality industry? Or where there moments of hope?
The hotel distribution landscape has massively changed due to the corona crisis. The COVID pandemic has caused a fundamental – positive! – shift when it comes to direct bookings. How can you benefit from this current direct booking trend and most importantly, turn it into a long-term strategy?
The COVID pandemic had major impact on the Travel Industry, the travelers’ needs have changed permanently. Want to keep up and meet those new expectations? New strategies or services are required!
We strongly believe 2021 will be the year in which tourism revives. Spring and summer will be wonderfully busy, so get started. Now is the time to prepare your business.